On September 4, 1922, in Blackpool, England, two young motorcycle enthusiasts, William Lyons and William Walmsley, set up the Swallow Sidecar Company to produce sidecars for motorcycles. The company continued to make sidecars until the advent of WWII. In 1926 the company built the small Austin Seven, a "people's car" of rather Spartan design.

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The name Jaguar was used for the first time in 1935. The firm's production included limousines, convertibles, and sports cars fitted with 1.5-litre, 2.5-litre, and 3.5-litre engines. The most notable vehicle of the period was the 3.5-litre SS 100 model. During WWII, production shifted to the war effort, of course. After the war, the company's name was changed to Jaguar Cars Ltd. and production resumed. This is the brief history of Jaguar.



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