The C70 is "not the Volvo you need. It is the Volvo you want." Indeed, the C70 represents the biggest step in Volvo's efforts to shed a stodgy image. The C70 is a joint venture of Volvo and TWR, a British specialty-engineering firm. Its makers are quick to point out that the C70 has not in any way compromised Volvo's commitment to occupant safety.

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Volvo considers the U.S. the C70's primary market, although it will also be sold in Europe and Japan. The C70 began a new model-naming convention for Volvo: C denotes coupe, while 70 represents the car's relative position in the company's product line. The Coupe, introduced at a time when coupes were not a hot ticket, but also at a time when many car makers seemed to think it was time for them to be fashionable again.



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