The early Ford Bronco was created in August 1965 to compete with the Jeep CJ-S and the Scout 800. The production run for the early lasted from 1966-1977. The competition for small 4 X 4 trucks was so fierce in the mid-sixties that the original Bronco was released with no power steering. In 1968, 15,700 Bronco trucks were sold and the following year the number rose to 19,200. However, in the early 1970's other cars had begun to take on the Ford market share and the truck entered it's decline stage of profitability.
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